BE A HERO
“Be a Hero – Say No to Drugs” is a year-long initiative (May 2025 to April 2026) by ViswaSanthi Foundation in collaboration with government bodies, law enforcement, and national programs. The campaign targets students and youth across Kerala through structured interventions, digital outreach, community engagement, and policy advocacy. We are collaborating with Narcotics Control Bureau (NCB) and Kerala Excise Department. The program aims to build a drug-free future. Our goal is to raise awareness and build resistance against substance abuse among students, parents, educators, and the wider community.
Urgency of the Problem
Substance abuse among Kerala’s adolescents and youth has become a deep-rooted crisis impacting families, schools, and communities. Focus Group Discussions (FGDs) and ground-level analysis reveal urgent vulnerabilities that demand immediate, focused intervention.
Early Exposure
Students are being introduced to drugs around educational institutions, with some forced into drug networks through blackmail.
Mental Health Challenges
Stress, depression, and family conflicts push many adolescents towards substance use as a form of self-medication.
Surge in Synthetic Drug Use
A 333% rise in synthetic drug cases has made potent, easily accessible drugs a major threat to young first-time users.
VSF's Impact on Youth Empowerment
ViswaSanthi Foundation (VSF) has consistently addressed key issues affecting youth in Kerala. With a focus on education, healthcare, and community welfare, VSF implements data-driven programs to prevent substance abuse and promote mental well-being. Its strong partnerships enable scalable, lasting impact.
Over 1 Million Students Reached
Through Kalalayam, the flagship school awareness program since 2017, VSF has reached more than 1 million students.
Youth Mentorship Program (22–24)
Direct engagement with over 500,000 youth via expert-led interactive sessions across Kerala. Participants reported high satisfaction and improved coping strategies.
Family-Centered Interventions
Conducted awareness and counselling sessions for 10,000+ families, equipping parents with communication tools and strategies.
Shri Mohanlal: The Face of the Movement
Padma Bhushan awardee and iconic Indian actor Shri Mohanlal serves as the official ambassador of the Be a Hero – Say No to Drugs campaign. With his widespread influence and deep connection to Kerala’s people, his involvement brings powerful visibility, credibility, and emotional impact to the initiative. Shri Mohanlal actively supports the campaign through awareness videos, public messaging, and key community events, helping to mobilize families, educators, and youth across the state. His leadership underscores the urgency of the issue and inspires collective action toward a drug-free future.
“This is not just a campaign. It’s a responsibility to protect our children’s future.”
— Shri Mohanlal
Campaign Objectives
Widespread Awareness
Reach 80% of students, 75% of parents and educators, and 60% of the community through direct engagement.
High Engagement
Drive large-scale impact via digital campaigns, celebrity support, and media outreach.
Stronger Ecosystem
Equip schools, families, and institutions to identify, prevent, and respond to substance abuse.
Sustainable Solutions
Use real-time data and research to build long-term, scalable intervention models.How Will We Do It
Collaborative Action
Partner with government bodies and schools to integrate drug awareness into education and community policies.
Mass Outreach
Run continuous media and digital campaigns with support from celebrities, influencers, and top media houses.
Empowered Networks
Train teachers, parents, and student leaders (Anti-Narcotic Army) to identify risks early and promote peer-based prevention.
Support & Recovery
Provide access to counseling, therapy, helpline services, and a referral network for timely intervention and rehabilitation.
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In association with
Narcotics Control Bureau (NCB)
Kerala Excise Department
Our CSR Partners
Interested to join this noble initiative?
Individuals & companies with CSR interests can join us!
